January 28, 2016

Dear Mattel,

Dear Mattel, 

Ruth Handler is probably rolling over in her grave.  

I can't believe you buckled under such pressure to conform.  By conforming you are in fact condoning the lessons that our society is shoving down children's throat.  You have stood up for nothing.  All for the profit of a buck.  The feminist women who hate Barbie are going to hate Barbie anyway, while they're combing nappy dreadlocks, refusing to shave their armpit hair and placing electrical tape over their nipples in some sort of weird feminist movement.  #freethenipple

Never mind that they smell like asshole.  That isn't even Barbie.  Barbie took a shower.

They're looking for someone to blame their lack of self worth on. Extreme feminist are just as bad as extreme religious freaks and the people who are building underground bunkers waiting for a live action "Walking Dead" to start.  FFS.  Yep, I said it.

My family has countless pictures of the children growing up playing with our toys.  We were 80's children you see.   That was quite possibly the best era and most imaginative one for toys...EVER.

When I held that very first She-Ra doll with her shiny cape, I swooned over the knee high boots and that feeling was one of my favorites.  It launched me in to collecting the dolls for years, even as an adult.  She-Ra was bad ass.  She was hot.  She was smart.  And she was tough.
I STILL deal in toys today, my kids covet their vintage throwbacks.

My siblings and our cousins would jump through the backyard sustaining multiple knee-scratches and bruises kicking major ass like those green turtles.  Hasbro rocked it out.  We had Barbies, He-Man's, TMNT, wrestlers and much more to play with.  All courtesy of adults who created so that children could create.  There was no bullshit political agenda.

Do you know what we didn't do?

We never once built our self worth on a doll.  The point of toys is to launch a child in to an imaginative world where they can do whatever they want, where they can BE whoever they want. We never once took a doll and used that to judge another child.  We played with whomever we wanted and didn't notice any of the things the new line of dolls so blatantly points out.  Do you know why?

Because children are un-touched.  They embrace all humans until adults teach them otherwise.


My sister and I both have daughters.  What I can tell you is that diversity is taught.  Children notice a difference in skin color, sure.  Curly hair and straight hair, freckles vs. none...but the true separating diversity is taught to them by adults.  Sexism, racism, and judgement is taught. By things like this.  

For years Barbie has given little girls the ability to believe she can be ANYTHING.  My Little Pony, Rainbow Brite, and the Disney princesses...they all fulfilled the goal of imagination and empowerment.  The characters blended masculine and feminine.

Not only have you taken diversity and plunged it in to the spotlight for the countless girls who were oblivious to it, but you've taught them sexism.  When you come out with "Moobs" Ken, we'll talk.




Sincerely,

A mom who's taught her daughter that she will be bad ass.
Period.









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